So many organizations struggle to identify worthwhile new directions. We are awash in ideas, but identifying valuable ones too often feels like looking for a needle in a haystack. I love helping groups harness critique (usually such a scary word!) to dig deep into their own insights, identify possibilities, and redefine value. After the six point summary of Roberto Verganti’s excellent HBR article, I've posted more details for how judgment and criticism inspire creativity. And, for readers who are looking for amusement, check out the bonus photo caption quiz at the bottom.